Samsung needs the Galaxy A series to continue its 5G dominance.
Samsung is the world's largest smartphone maker by some margin; In Q1 2021, the South Korean manufacturer sold 76.1 million phones worldwide and had a 22% market share. While Samsung traditionally relied on its flag for a large share of revenue from its mobile business, it is rapidly moving towards the mid-range and budget segment.
The Galaxy S21 series was well received earlier this year, but this year will not be the Galaxy Note, with Samsung focusing on foldables like the upcoming Z Fold 3.
Looking at the ten best-selling phones last year, Samsung did not have any Galaxy S or Note models on the list. However, it had four models in the Galaxy A series, of which the Galaxy A51 almost lost to the iPhone 11 as the best-selling phone of 2020. This particular device was incorporated by the budget-focused Galaxy A01, A11 and A21s. .
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| Source: Apoorva Bhardwaj / Android Central |
Samsung's decision to expand the Galaxy A series is fruitful.
Back in 2019, Samsung overhauled its budget phone strategy. The company marketed budget phones under the Galaxy J and Galaxy C series, but instead switched these options to the Galaxy A lineup, previously aimed at the mid-tier segment. In doing so, Samsung expanded the reach of the Galaxy A series in a big way.
The devices in the Galaxy A series were always a good sell, but the decision to expand this lineup to include budget and entry-level phones was a masterstroke. This allowed Samsung to market budget phones more effectively, and the result is clearly evident - the Galaxy A series now accounts for the bulk of Samsung's phone sales, and that momentum is set to continue in 2021 is.
Like other manufacturers, Samsung is betting on affordable 5G phones as an important sales driver this year. The Galaxy A52 5G illustrates this point perfectly: The phone has a considerable hardware upgrade from its predecessor, including a 120Hz AMOLED panel - such as the flagship Galaxy S21 Series - beefier chipsets with 5G connectivity, and better cameras. . The A52 5G also gets IP67 water resistance, a feature traditionally limited to Samsung's flagship.
Samsung is turning to affordable 5G phones to bolster 2021 sales and the Galaxy A series is key to achieving these goals
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| Source: Ara Wagoner / Android Central |
With phones like the Galaxy A52 5G, Samsung is offering devices that reduce the entry barrier for 5G. Through the Galaxy A buyer's guide, Samsung has the U.S. There are three 5G-capable models for sale in the world, and the cheapest option - the Galaxy A32 5G - comes in at just $ 280.
Sure, the Galaxy A32 5G misses out against the A52 5G - it has a 720p LCD screen - but the hardware itself is strong, and the fact that Samsung is selling a new 5G phone for under $ 300 is a big deal for customers. Switching to the new cellular standard. While the 5G initially gained momentum with high-end phones, we need affordable phones for standard phones to go mainstream, and Samsung is leading that charge in 2021 with the Galaxy A series. It is no surprise that the Galaxy A32 5G is already sold out.
With the Galaxy S21 series, Samsung is exposing its latest hardware innovations. Meanwhile, the Galaxy A Series carries the same design aesthetic and key features - such as high refresh rate displays and 5G connectivity - and makes them accessible to a wider audience. Phones like the Galaxy A52 5G are proof that you don't really need to pay more than $ 500 to get a great overall experience in 2021, and this year will want to upgrade to a 5G phone Should be welcome to anyone with